On Leadership: Alignment – The Key Indicator of Great Leadership




Be not afraid of greatness. Some are born great, some achieve greatness, and others have greatness thrust upon them.

~ William Shakespeare, Twelfth Night

Keep away from people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you, too, can become great.

~ Mark Twain

Great spirits have always encountered violent opposition from mediocre minds.

~ Albert Einstein

Greatness is a concept of a state of superiority affecting a person, object, or place. FranklinCovey, the leadership training and consulting firm, defines business greatness into four parts:

  1. Sustained Superior Performance
  2. Intensely Loyal Customers
  3. Winning Culture
  4. Distinct Contribution

My purpose is to inspire greatness.  I do this by teaching and exemplifying axiom leadership and coaching CEOs on a simple, principle-based executive management model.  Axiom leadership is teaching and exemplifying values, principles, and truths so clearly that it inspires alignment of heart, might, mind, and strength.  The simple, principle-based management model axiom leaders use to build a great business is called the LUNAR Executive Model.

What do I mean when I say alignment of heart, might, mind and strength?  Think about each of the four elements:

  1. Heart – your purpose and passion
  2. Might – your gifts and talents
  3. Mind – your intelligence and wisdom
  4. Strength – your power and influence

Imagine if all four of these elements in a person were focused on generating results for your company.  Imagine if everyone in your company aligned their “will” (another way to say their heart, might, mind and strength) to achieving one purpose.  What would happen?  Do you think you would have a greater likelihood of achieving your expected results?

The answer is yes.  You have seen the magic of this alignment happen often around you, especially in sports.  The Boston Red Sox just won the World Series.  It was their third time in nine years.  That is impressive.  That is consistent superior results.  That is greatness.  Was a key element of their success related to everyone in the Red Sox organization aligning their will (their heart, might, mind and strength) to a single purpose of winning the World Series?  I believe it was.

Alignment of will is a powerful differentiator to achieving greatness.  It is the key indicator of great leadership.

How do you create alignment within your organization?  Do you have a set base of fixed principles or truths to align to or do you just make up the rules as you go along?

Choose to lead by principle.  Choose axiom leadership.  Choose greatness.




One thought on “On Leadership: Alignment – The Key Indicator of Great Leadership

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