On Leadership: The Content You Read Shapes How You Lead



You can make positive deposits in your own economy every day by reading and listening to powerful, positive, life-changing content and by associating with encouraging and hope-building people.

~ Zig Ziglar

A truly good book teaches me better than to read it. I must soon lay it down, and commence living on its hint. What I began by reading, I must finish by acting.

~ Henry David Thoreau

If you would not be forgotten as soon as you are dead, either write something worth reading or do things worth writing.

~ Benjamin Franklin

I love to read.  I’ve mentioned this in previous posts, but it’s worth repeating again.  Reading opens the mind to knowledge that, with application, leads to understanding.  Consistent application deepens understanding and leads to intelligence.  Increasing intelligence is a key part of a living a happy and fulfilled life.  It is also a key attribute of great leaders.

Simply put, great leaders read.

In my reading this week, I came across another great Forbes.com article related to this topic written by Glenn Llopis.  The article discusses how great leaders create their own content and are voracious readers.  “The leaders who write well, speak well, and read often are generally those who effectively lead,” says Mr. Llopis.  “Carefully observe the leaders in your organization – the content they create and/or read shapes how they lead.”  I agree with this point of view.

Mr. Llopis’ organization conducted a study and learned the different types of content leaders consume.  Here are the top-10 leadership content themes read by effective leaders:

  1. Managing People
  2. Propel Innovation and Initiative
  3. Career Management
  4. Performance Improvements
  5. Problem Solving Techniques
  6. Change Management
  7. Make More Money
  8. (Tied) Networking and Relationships
  9. Time Management
  10. Workplace Culture

What types of content do you consume?  How does it help you make decisions and increase productivity?  What types of blogs and books do you naturally gravitate toward?  Do you engage with certain social media platforms?  All questions Mr. Llopis challenges us to consider.  Check out the full article here.

Choose content that will shape how you lead.  Choose to create a structure in your routine that supports consistent reading and learning.  It will accelerate your development as a leader.

Choose greatness.




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