Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success. ~ Tim Brown, President and CEO, IDEO I am a big fan of IDEO, a global design firm that takes a human-centered, design-based approach … Continue reading On Innovation: Design Thinking
Tag: design-driven innovation
On Innovation: Design-driven Success
Design is not just what it looks like and feels like. Design is how it works. ~ Steve Jobs A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away. ~ Antoine de Saint-Exupery "Imagine that the iPhone does not yet … Continue reading On Innovation: Design-driven Success
